The Ask

Downtown Barkery needed to make a bold entrance. As a new premium sub-brand spun off from Downtown Pet Supply, it had to establish its own identity while earning shelf credibility for its debut product: Freeze-Dried Treats. The launch campaign paired fun pops of color with grounded neutrals and playful design to match the brand’s signature wit. The result? A full-on celebration of Downtown Barkery’s tastiest secret: treats so delicious your dog won’t even know they’re healthy.

MY ROLE: Brand Voice Development, Copywriting

THE TEAM: Lacey Ramirez, Art Director | Lauren Edison | Product Photography | Sam Omer, Brand Manager

The Work