The Ask

Direct mail from a telecom provider is easy to ignore. My team and I set out to change that by reimagining what a mailer could look and feel like—all within the tight regulatory constraints that come with telecom marketing. We developed four concept-driven campaigns: a bold, summer-themed “freshly-squeezed savings” piece, a menu-formatted mailer that reframed TDS’ services as something worth browsing, and two variations of a welcome packet tailored for incoming residents at an Air Force base. Each concept was made to make people look twice at something they’d usually throw away.

My Role: Copywriting

The Team: Cassandra Deavers, Senior Graphic Designer

The Work