The Ask

Lands’ End needed compelling catalog copy to drive sell-through across its highest-priority spring/summer category: Women’s Swim. Moving a high volume of styles was critical to seasonal profitability. I wrote headlines, subheads, and product detail callouts that sold the line spread after spread. I also supported Women’s apparel and totes—two key categories for the brand’s core customer.

My Role: Copywriting

The Team: Holly Anderson – Sr. Art Director, Women’s | Tenzin Cornacchione – Graphic Designer, Totes