The Ask

When Orvis kicked off its digital transformation, I joined the team to help bring paid social in-house for the first time, creating the copy process from the ground up. My art partner, our Social Marketing Manager, and I spent months testing creative approaches—like carousel versus static, benefit-driven headline versus icons, etc.—to see what resonated. One ad for the new Every Season Gauze Shirt performed so well that the shirt sold over plan. After a few month of ironing out the process, I trained the rest of the copy team. Over my time at Orvis, I also managed and edited the paid social work of several freelancers.

My Role: Copywriting, Editing, Process Development

The Team: Vanessa Hernandez – Digital Designer

The Work

Static

Video