The Ask

Made Of had something special: a genuine commitment to clean, organic ingredients and real transparency with the parents who trusted them. But the brand’s clinical tone and loud visual style told a story that was at odds with that quiet, honest ethos. There was a disconnect between what the brand truly stood for and how it was showing up in the world. We came in to close that gap, reimagining the brand voice and visual identity from the ground up. The result is a brand that finally sounds and looks like itself—warm, honest, and always centered on the well-being of little ones and the parents who love them fiercely.

MY ROLE: Brand Voice Development, Copywriting

THE TEAM: Lacey Ramirez, Art Director

The Work